Sunny Side Up x Eggbert

The Sunny Side Up x Eggbert campaign was designed to promote the consumption of good news and good food. As digital media has become progressively more accessible to the public, people are able to read and watch news that isn’t good for their mental or physical health. War torn countries, murders, deadly pandemics and politics have become a part of our daily routine. Most people start off their day by reading or watching the news, catching up on what they have missed overnight – this is having a negative impact on society’s mental health causing depression and anxiety as well as physical health in the form of increased risk of heart attacks. 

The Sunny Side Up campaign creates a space for people to get good news each week from around the world to educate and lift their moods. In combination with this they are also encouraged to start their day off on a positive note, knowing that there are good things taking place around the world and with a healthy breakfast and full stomach of eggs.