Blue Devil Wine

The name “Blue Devil” originates from the slang term used to describe a hangover, naming the brand this gives it a comedic and ironic point-of-view. The design of Blue Devil was made with the core principle of craft and artisinal design in mind. This is is evident through the linocut logo of the “blue devil” and the inclusion of hand-rendered text, this drives the concept behind the wine that it is made by craftsman and with intent. Blue Devil Wine is a craft beverage created with consumers who wish to limit the after effects of alcohol in mind.

The wine contains a lower amount of sulphates, therefore decreasing the possibility of hangover from drinking the product. Blue Devil being sold in a box rather than as a single bottle off the shelves is also a cheeky nod to its name, as liquors commonly sold in boxes are spirits of high-end range and beverages that are consumed at a slower pace. Doing this helps target the product to a upper-market target audience and encourage people to drink at a slower pace in order to enjoy the drink rather than get drunk.