Zam-Buk Storyboard

The  concept of this storyboard to create a narrative of an elderly African women giving her tin of Zam-Buk to her grandson who shows how he uses it to treat a cut on his leg, he then passes it to his older brother who uses it to soothe muscle pains from playing soccer, who then passes it to his oldest sister who takes it to university for the day to treat her chapped lips. The advertisement ends with a full circle moment of the granddaughter giving the Zam-Buk back to her grandmother.

The main objective is to show the versatility of Zam-Buk as a product as well as show the family ethos of Zam-Buk as a brand, through the display of traditions and passing on healing techniques to younger generations. The single strategic message is to highlight the multipurpose of Zam-Buk and thus how it is a product that can serve a variety of needs. The reasoning behind using this concept is to appeal to the sense of bonding and family to the viewers and encourage consumers to use Zam-Buk for a variety of problems rather than just one singular use.